3 steps to better internet marketing

By Posted in - Marketing on May 11th, 2013 1 Comments

It is true that local business need a website.  But that is not enough.

As customers are doing more and more of their internet use on mobile phones and tablets, it is increasingly important for business to make sure that customer can find them on the go.

There are 3 steps that you can take now to make sure that happens.

1)  Update your website.  Make sure that it makes a positive impression across all devised.   You can create a completely separate web site to mobile which is expensive: and unrealistic for many small and medium businesses.  Instead make sure that your website is responsive.  This allows one site to look good on any device whether it is a laptop, tablet or mobile phone.

2)  Update your profiles on local directories.  97% of consumers search for local businesses online.  Even though your customers may be close by, you still need to make sure that they can find you on the internet. Google, Yahoo and Bing all have their map pages that allow you to update your business profile.

3) Promote your business online. Google Adwords is a great way to let customers find you. With Google Adwords you have the ability to tailor your message to your customer. With their new enhanced campaign functionality, you can adjust your message according to your customer’s location, time of day or even the devise they are using.

Time to get started. Take the steps today to reach those customers!